Is Your Sales Machine
Misfiring?
You’ve built something brilliant.
But sales haven’t scaled with it.
That’s where I come in.
You’ve done the hard part.
Now let’s make sales easier.
Tertius Consulting Ltd.
Registered Co. 15154853
Optimise Your Sales Engine
Fix the system.
Sharpen the process.
Grow smarter.
Fractional Sales Leadership
Hands-on CRO-level
leadership. Drive the
numbers & the team.
Unlock
Your
Sales Story
Evolve your founder story.
Make it resonate at scale.
Unlock
Your
Sales Story
Evolve your founder story.
Make it resonate at scale.
About Tertius
I’m Al Frater, and I partner with scale-ups to sharpen and optimise their sales engine — fast. I’ve led commercial teams in SaaS, data, adtech and recruitment. I know what works. And more importantly, what doesn’t.
Founders bring me in when growth’s stalled. You’ve got a strong product. Some great early wins. But now the sales bit feels like hard work — or worse, guesswork. Whether it’s the sales process, the messaging, or the leadership, I’ll help you scale what works and cut what doesn’t.
Think of me as your commercial co-pilot — strategy, story and execution. All in one.
No fluff. No filler. Just better sales.